Complete Graphic Design Services
From Business Cards to Web Pages - We do it all!

Art Requirements

All files must be in one of the following formats:
tif, pdf, eps, jpg,
psd, or ai.

Please have your artwork built to the following dimensions:

2x3.5 business card: 2.125" x 3.625"

4x6 postcard:
4.125" x 6.125"

5x7 postcard:
5.125" x 7.125"

8.5x5.5 postcard:
8.625" x 5.625"

Letterhead:
8.625" x 11.125"

 

FAQ

Your artwork should be saved in 300 DPI resolution. Your files should be saved in CMYK mode before you send them to us for printing. RGB files cannot be printed on professional four color presses. Not every RGB color has a CMYK equivalent, and the result could be more than just subtle color shifts.

Please do not forget to "rasterize" or "render" your font layers.

Your artwork must have a Bleed (0.125 inch border) around the entire design which is required for cutting. In addition to the Bleed you should also keep a 0.125 inch Safe margin around your design.

- Which file formats can be uploaded ?
Tagged Image File Format (*.tiff) - Recommended
Acrobat Portable Document Format (*.pdf) - Recommended
Encapsulated PostScript (*.eps) - Recommended
JPG image format (*.jpg)
Adobe Photoshop Image (*.psd)
Adobe Illustrator Artwork - (*.ai)
We DO NOT accept Publisher or Word files.

- What is Bleed ?
Printers cannot print right to the edge of a paper sheet.
To create that effect, the printer must use a sheet which is larger than
the document size. Then the printer prints beyond the edge of the
document size (usually 0.125 inch), then cuts the paper down to the document size.

- What is Safe margin ?
The safe margin is an imaginary line inside the document from the edge of the document size (usually 0.125 inch). Safe margin can contain pictures but should not contain text.

- Facts about CMYK and RGB colors
All computer monitors emit color as RGB (red, green, blue) light. Although all colors of the visible spectrum can be produced by merging red, green and blue light, monitors are capable of displaying only a limited gamut (i.e., range) of the visible spectrum. Whereas monitors emit light, inked paper absorbs or reflects specific wavelengths. Cyan, magenta and yellow pigments serve as filters, subtracting varying degrees of red, green and blue from white light to produce a selective gamut of spectral colors. Like monitors, printing inks also produce a color gamut that is only a subset of the visible spectrum, although the range is not the same for both. Consequently, the same art displayed on a computer monitor may not match to that printed in a publication. Also, because printing processes such as offset lithography use CMYK (cyan, magenta, yellow, black) inks, digital art must be created as CMYK color or must be converted from RGB color to enable use.

Even though monitors always use RGB to display colors, the colors you see on your monitor will more closely match the final printed piece if you are viewing them in the CMYK color space. Be aware that it is possible to see colors in RGB that you can not make with CMYK. They are said to be "out of the CMYK color gamut". What happens is that the RGB-to-CMYK translator just gets as close as possible to the appearance of the original and that is as good as it can be. It is something that everyone in the industry puts up with. So it is best to select any colors you use for fonts or other design elements in your layout using CMYK definitions instead of RGB.

That way, you will have a better idea of how they will appear in your printed piece. Here is a common example: many programs translate the 100% Blue in RGB into a somewhat purple-looking color in CMYK. We recommend a CMYK value of 100-65-0-0 to get a nice clean blue. Working in the CMYK color space allows you to select the CMYK recipe, or "screen build", that gives you the results you want.

In addition, most monitors are not calibrated for color and what you see on your screen is not necessarily what you will get. Whenever possible, have your design professional choose their colors from PMS charts rather than mixing on the screen for best results.

- Color Matching
Our printing is done in 4 color process. If you require very specific color matching, we can provide a quote for printing using the PMS color matching system and spot color printing. We are sorry but we cannot guarantee a perfect match when printing PMS colors in process printing. There will always be some color shift and if your requirements are very strict, please contact us for a quote.

Custom Design and Changes
All custom design orders will allow 1 round of changes without incurring additional charges. However, due to the low price, we can not allow changes after the first set of revisions. Please make sure you have all the information you want on the card entered before you submit your order form. Adding information may require a completely new layout if the text won't fit!!!

Changes vs Corrections
Changes will incur additional charges after the first round so be careful to make certain we have all your information and that it is correct. Corrections are not the same and we will not charge to correct an error we've made such as a transposed number during the proofing process. Remember: It is your responsibility to carefully read and check your proof. If you find an error after the card has been approved and printed, PuG Design is not responsible for the error.

- Proofs
All custom design orders will be proofed with a pdf sent by email. Do-it-yourself design will be proofed with an online jpeg. The cutoff time for orders is 3pm. All orders received after 3pm will be processed the next day. We make every effort to get your proofs to you quickly - usually within 24 hours. For example: if you place an order before 3pm on Tuesday, you will have a proof on Wednesday. If you place an order at 4pm on Tuesday, you will get a proof on Thursday. Orders placed on Friday will get proofs on Monday... There are times when 24 hours is not possible but we guarantee that all orders will be proofed out within 48 hours.

Once you receive your proof, read it carefully and make sure all information on your cards is correct. If the card is correct and meets your approval, sign the proof and fax it back to us at 866.605.8302.

If changesare required, write on the proof what changes need to be made nd fax it or send an email with the changes you need and a new proof will be sent.
NO ORDERS WILL GO TO PRESS UNTIL YOU'VE APPROVED THE PROOF.